Press/Media Kit

Distracted driving crashes kill more than 5,000 people a year. It’s time to do something to change that.

The Arbella Insurance Group Charitable Foundation (“Arbella”) is taking the first step by creating Distractology 101. The free driving simulator tour, which is based on Arbella-funded research conducted with the University of Massachusetts at Amherst, is designed to create a new generation of safe drivers. It will travel to select communities throughout Massachusetts, Connecticut and Rhode Island to train new drivers on how to anticipate hidden hazards, react to the road and avoid accidents. 

Drunk driving was the first epidemic. Thanks to widespread education efforts, alcohol-related traffic fatalities have decreased nearly 50 percent since 1980. Arbella is using the same strategy to attack the distracted driving problem. Tough laws are important, but they alone won’t change behavior.

This program is part of our ongoing commitment to our customers, our agents and our community. If we save even one life, we’ve made a difference.

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Fact Sheet


Media Contact Info:

contactAmy McHugh
Greenough Communications

contactChristine Williamson
Greenough Communications

Press Coverage: 

December 2015
November 2015
October 2015
September 2015

August 2015
June 2015
May 2015
April 2015
Worcester News Tonight “WNT Distractology 101 4-6”
The Sun Chronicle “Driving home warnings”
March 2015
Canton High School's Bulldog Blog “Distractology 101 Returns!”
February 2015
Abington School Newspaper “Driven From Distraction”
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
WTNH (ABC) - Hartford-New Haven, CT “Distractology Segment - 4:30 AM”
WTNH (ABC) - Hartford-New Haven, CT “Distractology Segment - 5:00 AM”
WTNH (ABC) - Hartford-New Haven, CT “Distractology Segment - 5:30 AM”
WTNH (ABC) - Hartford-New Haven, CT “Distractology Segment - 6:00 AM”
WTNH (ABC) - Hartford-New Haven, CT “Distractology Segment - 6:30 AM”
February 2014
December 2013
November 2013
October 2013
Wicked Local - Provincetown “VIDEO: Distractology 101”
Wicked Local - Bourne “VIDEO: Distractology 101”
Wicked Local - Yarmouth “VIDEO: Distractology 101”
Wicked Local - Wellfleet “VIDEO: Distractology 101”
Wicked Local - Harwich “VIDEO: Distractology 101”
Wicked Local - Falmouth “VIDEO: Distractology 101”
September 2013
June 2013
Middleborough Educational Television  “Distractology 101 ”
Chelmsford Independent “Distractology 101 ”
Wicked Local Arlington “Distractology 101 ”
May 2013
April 2013
March 2013
February 2013
January 2013
November 2012
October 2012
September 2012
August 2012
Wicked Local Stoughton “Out and About: Aug. 11 - 22”
WGGB--ABC 40/Fox 6 (Springfield) “Distractology 101”
July 2012
South Coast Today/The Fall River Spirit “Driving danger simulator to return to city”
Hamilton-Wenham Chronicle/Wicked Local Wenham/Wicked Local Ipswich “OMG! TTYL This is dangerous students realize at Hamilton class”
Worcester Telegram & Gazette “Simulator drives home text lesson”
The Westfield News “Distractology 101”
June 2012
Beverly Chamber of Commerce News “Distractology 101 tour July 23rd-July 27th”
The Barnstable Patriot “A Driving Message”
May 2012
The Barnstable Patriot: “A driving message”
April 2012
March 2012
February 2012
January 2012
October 2011
September 2011
Providence Eyewitness News  “Young Drivers Schooled in Distraction”
August 2011
The Sun Chronicle  “Text, crash, text, crash”
The Natural Nutmeg Magazine  “August 2011 Issue: Pages 18-19”
July 2011 (The Republican)  “Distractology”
June 2011
May 2011
Martha’s Vineyard Community TV  “Channel 13 – Tank Talk – Distractology 101”
April 2011
Taunton Daily Gazette “Learn about safe driving at "Distractology 101”
The Patriot Ledger “Milton High to offer distracted driving course”
Milton Patch “Milton High to offer distracted driving course”
The Boston Globe “Milton High to offer ‘Distractology 101’ for young drivers” “Virginia highway fatalities continuing to decline” “A very interesting series vs. Knicks” “Arbella Announces 2nd Year of Distractology 101”
WGBH (Greater Boston) “A new way to educate teens about distracted driving”
Suffield Patch “Company with Suffield Branch Named a Top Place to Work in CT”
News-12 (NY) “Fairfield students get first-hand lesson on distracted driving”
WABC-TV (NY) “Simulator shows texting while driving dangers to high school students”
Minuteman News Center “Teens warned of dangers of distracted driving”
December 2010
The Republican “'Crash Course' Teaches Lesson “UMass distracted driving lab gets grant  
CBS Channel 3 Springfield “UMass Simulators Work To Make Real World Roads Safer  
The Republican “Driving Distractology 101  
UMass Amherst “Demonstrations of ‘Distractology 101’ Driver Training Simulator and Naming Ceremony at UMass Amherst Lab on Dec. 10  
NECN “Teens get crash course on distracted driving  
The Daily Westborough “Distractology 101 allows students to see, first hand, the danger of driving while not completely focused on the road  
Wicked Local, Braintree “'Distractology 101' pays visit to BHS  
November 2010
NECN “Teens get crash course on Distracted Driving  
September 2010
The Holbrook Sun “Free ‘Distractology 101’ class to be offered to teens in Holbrook  
WGGB ABC 40 and Fox 6 Springfield “Driving Distractions Simulator  
YNN Albany “Program hopes to put the brakes on texting while driving among teens  
Patriot Ledger “COMMENTARY: Message lost if parents don’t back up new texting ban  
The Berkshire Eagle “OMG! I Just Wrecked My Car  
August 2010
UMASS Amherst College of Engineering “Distractology 101 Draws More Media Attention  
The Herald News “OUR VIEW: Eyes on the road  
Waltham News Tribune “Teens crash and learn  
The Andover Townsman Online “Simulator shows dangers of distraction  
The Braintree Forum “Free ‘Distractology 101’ class offered to teens in Braintree  
Eagle-Tribune “Simulator course teaches teen drivers perils of text, talk at wheel  
The Boston Globe: Braintree “For drivers, 'Distractology 101' comes to town  
The Berkshire Eagle “'Distractology': Study in safety  
The Braintree Forum “Teens: beware toxic texting  
Wicked Local Weymouth “Teens: beware toxic texting  
July 2010
The Brockton Enterprise “Touring driving simulator nears end of its stay in Middleboro  
The Sentinel and Enterprise “Could you be among those driving while distracted?  
Leominster Champion “Distractology is nothing to LOL about  
The Herald News “DRIVEN TO DISTRACTION: Simulator warns teens about distracted driving  
South Coast Today “Simulator drives home risks of distraction  Eyewitness News “Scaring you out of texting-and-driving  
May 2010
UMASS Amherst News “Today Show Covers MIE’s Distractology 101  
The Boston Globe “An arresting night for a good cause  
Taunton Daily Gazette “Texting while driving simulator aims to save lives  
WJAR-TV “Simulator illustrates dangers of distracted driving  
Taunton Daily Gazette “Course teaches the dangers of ‘distracted driving’  
The Easton Journal “Distracted driving simulator coming to Easton  
MAIA Property and Casual Speaking Blog “Exploring the Hazards of Distracted Driving in Massachusetts  
Fox News Channel “Driving Simulator Aims to Save Lives  
April 2010
The Boston Globe “Driving without distractions  
Insurance NewsNet “Arbella Unveils Distractology 101(TM) Tour  
WCVB-TV “Simulator Teaches Lessons On Distracted Driving  
Reuters “Crash course takes on deadly distracted driving  
National Post “Mobile classroom aims to teach teens about the dangers of texting and driving  
The Patriot Ledger “Quincy insurer Arbella targets teen drivers with training device “Arbella Unveils Distractology 101™ Tour | Teens Against Distracted Driving  
Edmonton Journal “Distractology 101 Tries to Steer Teenagers Toward Safer Driving Practices  
Consumer Reports Cars Blog “Simulator to deter teens from driving distracted “Simulating distracted driving  
“Today” “Vieira tested in Distractology 101  
The Boston Globe “"Today" host Meredith Viera swears on national TV  
The Huffington Post “Meredith Vieira Says ‘Oh Shit!’ on ‘Today’ Show "Meredith Vieira Says "Oh S--t on Today Show"  
BreitBart TV “‘Oh S***’: Meredith Vieira Drops S-Bomb During Live ‘Today’ Show Segment  

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About the Arbella Insurance Group Charitable Foundation
The Distractology 101 Learning Challenge

The Distractology 101 Truck Tour
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